Local Radio Still Matters

wearebroadcasters_2017_infographic

Image used with permission from National Broadcasters Association

Do you remember when you could call up your local radio station and ask to dedicate a song?  Maybe you just wanted to start a friend’s day right with their favorite tune, or wanted that special someone to know you were thinking of them.  Regardless of your sentiments, there was the thrill of knowing everyone listening for miles around heard your name and theirs over the air waves.  And if you were lucky enough to get on air yourself, you tried to come up with something aside from “This is for Tony, because he’s so cool!”, but choked on the spot instead.

Today our existence is filled with signals and public sharing, so feeling like part of the world at large is easy.  Quick as a flash, half the planet can watch that video you posted of your grandchild sticking cereal up their nose.  But for a price.  You have to pay someone for that connection, and in some way they are using your profile to make money.

Luckily, some things have not changed.  Radio broadcasts are still free and quite prolific.  According to the web site www.wearebroadcasters.com, there are 15,516 full power radio stations in the U.S., that are listened to by more than 268 million Americans each week.

According to a response to a survey from PoytnerThe purpose of local is to see, know, care about and understand your community. C. Crane believes that local radio is at the heart of every community and this sentiment is consistently reinforced when we talk to radio listeners every day. We recently experienced it first hand when our Fortuna High Varsity Basketball team traveled to the North Coast Section playoffs – below is the testimonial from one of our staff:

My son is playing in the North Coast Section’s basketball playoffs this evening in San Francisco. I didn’t travel this time and was so bummed out that I wouldn’t be able to watch or hear the game. I have been unable to find any source of live streaming or local or online televised broadcast BUT our local guy Tag Wotherspoon will be down there covering the game on 95.1 FM so I’ll be able to listen. This is the only local radio station that covers any of the local high school sports and I am so grateful.

Local radio continues to serve their community – they announce the local events, tell you who is playing at what venues, help you decide where to go for dinner and the local news highlights what issues are specific to the area you are in. If you’re lucky enough to be a sports fan in a town with a professional team, you might find yourself watching the game on television, but listening to your local announcer call the play by play on the radio.  If you are further interested in this topic, The National Association of Broadcasters has a very informative web site with information on the status of issues that affect radio listeners.

C. Crane has many options for you to take advantage of those free signal broadcasts.  Our radios are made with the listener in mind, and we can help you determine which model would best suit your needs.  We know that radio has the unique ability to entertain, inform and connect and appreciate the opportunity to help you stay connected to your community.

Please share with us – Does local radio matter to you and if so why?

4 Responses to “Local Radio Still Matters”

  1. Anna G. Says:

    Yeah, local radio was always like the glue of the community, especially “back in the day” when towns were generally smaller, and just about everybody had a radio.

  2. Michael Isherwood Says:

    It does very much. In my region we only have one local station that has local news around the clock. Sadly most stations broadcast syndicated shows.Overnight it is all the same programming wherever you turn the dial.No newstalk station is broadcasting lock programming.

  3. Del Hager Says:

    I listen to radio for local and regional news, weather, and sports. It is a great way to be informed of what is happening in our area.

  4. Norman Bloom Says:

    I have this CCrane mini Am Fm radio. Its quite good on both Am and Fm. Good recption on all bands.
    It pulls in the weakest type of staions on both Am and Fm. Its good at night on the Am band as it picks up the far away radio stations.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: