Public Radio Is Important

pmdmc2017C. Crane recently exhibited at the Public Media Conference 2017 in beautiful San Francisco #PMDMC17 (Public Media Development and Marketing Conference). We previously exhibited in 2013. Once again we were blown away at the awareness these stations have in relation to their listeners. It’s much different than we see and experience in other environments where there seems to be more disconnect between the station and the listener. We believe it’s because these stations exist because of their member base. No members supporting the station equals no station or a “lesser” station.

What is Public Broadcasting and why should I listen?

America’s unique public broadcasting system is a collaboration of 1,300 local non-commercial radio and television stations that meet the standards of and are supported by the Corporation for Public Broadcasting. They work with each other and with hundreds of national and local producers and community partners to ensure that Americans have universal access to high-quality non-commercial programming….

https://current.org/about-public-media/why-public-media/

https://www.metamorafilms.org/2016/08/10/why-public-media-broadcasting-is-still-important-in-our-world/

We speak with people every day who couldn’t imagine a day without their local public radio station. The variety of programming includes NPR, BBC, classical music and often local on-air talent (which you all know is hard to come by in these days of mega consolidation, syndication and automation).

You might wonder how C. Crane fits into Public Radio since we’re normally an advertiser and well….there isn’t really advertising on Public Radio. We fit in, in a few different ways.

  1. We build radios that help the listeners get the signal. Often these stations are in rural areas or have fringe area listeners who struggle to receive the signal – our radios are high quality and help them pull in the weak signal and sound great too!
  2. If the station’s power is too low (or maybe it’s HD so the coverage radius is small and limited to their vehicle or an app) – we offer our internet radio which in many cases is the perfect solution. If the stream isn’t already available, we are usually able to have it added within a short period of time.
  3. Our radios make great membership premiums. The most popular is the CC Solar Observer.
  4. In the event our products don’t make sense for a premium, we also have a radio for resale program. We offer this to both public and private stations where they can offer our radios direct to their listeners.
  5. This year there was also a lot of interest in our new CC Buds Pro – Earbuds for Voice. A LOT of people listen using earbuds daily and finding a good pair, where you can hear the voice at a reasonable price is hard to do. We see earbuds in our futures 🙂

We met the most amazing,  down to earth, community minded and radio loving individuals at PMDMC and were so honored to be a part of this event. Stay tuned for some really great blog posts based on some of the people we met and stories we heard at the show!

Do you listen to Public Broadcasting? Share your favorite Public Broadcast show/station(s) in the comments below to be entered to win the NEW CC Buds Pro! Drawing will be held July 31st. Please only one entry per person.

Congratulations to Mer on your win of the CC Buds Pro! Thank you all for participating.

Gift Guide for Dad

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It’s almost that time again – Father’s Day! We have some ideas to help you score a big win in the gift category.

The CC LED Spot XB Spotlight is great for any dad. We’ve had folks buy it for night time walking, camping, working under the house or to keep in the car. It’s bright, durable, and lightweight and makes an excellent gift.

If your dad likes sports or working in the garden, the CC Pocket might be the perfect fit. We hear about folks taking it to the baseball game so they can listen to the play by play on their radio. If gardening is more his speed, we’ve developed a kit that includes the CC Pocket,and noise blocking headphones with an optional chest harness.

When nothing but the best will do, the CCRadio-2E is the right choice. This is our top performer for long range AM reception. The voice focused audio on this radio is superb and will have him thanking you for years to come.

Still not sure what to buy? A gift certificate allows your dad to get what he really wants. No re-gifting or hurt feelings.

If you need any help with a recommendation, please call us and we’d love to help you pick out the right gift for that special dad in your life!

Memorial Day

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While we view Memorial Day as the official summer kick off and enjoying a B-B-Q with friends or family, please remember to set aside some time to honor the service men and women who made the ultimate sacrifice for our freedom. That freedom extends into radio in the form of Freedom of Speech. Whether you agree or disagree with a host, your right to do so is largely a result of those who have gone before us to secure that freedom.

Gene Burns, an unforgettable icon in radio history, believed that talk radio played a crucial role in exercising and preserving our First Amendment Right. He gave one of the most moving speeches about the Freedom of Speech when he accepted the “Freedom of Speech” award at Talker’s. It was so long ago, there is no recording that we could locate (still working on it), but we did find some YouTube videos of Gene that make one realize that even though everything seemingly changes, everything really is the same…. Michael Harrison, founder of Talker’s Magazine and host of podcast Up Close and Far Out is also a huge proponent of Freedom of Speech. He said this in an interview on KNPR “I think talk radio is a very vital expression of the First Amendment,” he said, “And I think that the First Amendment, freedom of speech, is not a tidy affair. You cannot have free speech and have it be nice or the way you like it or only the truth or only things that are political correct. Free speech is the foundation upon which America is built.”

Take a minute this weekend when you’re listening to the radio or watching YouTube videos, about whatever content that you have the freedom to choose, to say thanks to all of those that died to secure your freedom.

May we never forget freedom isn’t free.

Spring is Officially Here?

dreamstime_xl_86642419At least that is what the calendar says! The first official day of Spring was March 20th. Here in Northern California, where spring storms bring a return to winter-like conditions, that is definitely being called into question. It’s supposed to rain on us for the next several days and our California pals to the East are still shoveling ALOT of snow (see the pictures below). Once again, the unpredictable weather brings having a battery operated radio with the weather band and considering one with weather alert to the forefront.

Flooding and mudslides are wreaking havoc not only here in the states (California has been hit hard), but even internationally. Peru was recently hit with huge flooding and mudslides that have left thousands homeless. There a severe weather alerts issued across the Midwest and the South for tornadoes and harsh weather. We think mother nature missed the memo about Spring, but C. Crane has not missed Mother Nature’s memo on why we should be prepared.

We’ve heard from many customers about how their radio alerted them to potential weather threats so they could plan accordingly. If you don’t have a plan make one. If you don’t have a radio, now’s the time to get one – don’t miss the memo! Make sure you’re ready for whatever Spring throws at you.

Get Ready for Some Baseball!

bb-blogIt’s that time of year, where baseball fans of all ages gear up for the upcoming season. Although it’s soggy and wet (and even snowing in some parts) here in Northern California, there are places like Arizona and Florida where the sun is shining. We will just have to live vicariously through those fortunate fans of the sun belt who are watching their favorite teams get ready for baseball..

For the folks that can’t make the trek to Arizona or Florida, there’s nothing like listening to baseball on the radio. We hear time and again from our customers that baseball is what started their life long love of radio. There are many who even take their pocket radio to the game because they prefer the play by play of their beloved radio sportscaster to the announcer in the stadium. Some of the most famous voices in radio are baseball announcers. Wikipedia has an quite a list of current MLB announcers.

Sports talk continues to be an area of consistent growth for radio. With pre-game shows, post game shows and every imaginable facet of sports being covered 24/7 by ESPN, Westwood One, Fox Sports plus many local independent stations, there isn’t a shortage of options when it comes to listening to sports talk radio. Often local stations are broadcasting high school and college games as well.

If you find yourself having trouble pulling in the game, call us up and we can help you figure out which radio might be the best solution for your specific situation.

 

 

Local Radio Still Matters

wearebroadcasters_2017_infographic

Image used with permission from National Broadcasters Association

Do you remember when you could call up your local radio station and ask to dedicate a song?  Maybe you just wanted to start a friend’s day right with their favorite tune, or wanted that special someone to know you were thinking of them.  Regardless of your sentiments, there was the thrill of knowing everyone listening for miles around heard your name and theirs over the air waves.  And if you were lucky enough to get on air yourself, you tried to come up with something aside from “This is for Tony, because he’s so cool!”, but choked on the spot instead.

Today our existence is filled with signals and public sharing, so feeling like part of the world at large is easy.  Quick as a flash, half the planet can watch that video you posted of your grandchild sticking cereal up their nose.  But for a price.  You have to pay someone for that connection, and in some way they are using your profile to make money.

Luckily, some things have not changed.  Radio broadcasts are still free and quite prolific.  According to the web site www.wearebroadcasters.com, there are 15,516 full power radio stations in the U.S., that are listened to by more than 268 million Americans each week.

According to a response to a survey from PoytnerThe purpose of local is to see, know, care about and understand your community. C. Crane believes that local radio is at the heart of every community and this sentiment is consistently reinforced when we talk to radio listeners every day. We recently experienced it first hand when our Fortuna High Varsity Basketball team traveled to the North Coast Section playoffs – below is the testimonial from one of our staff:

My son is playing in the North Coast Section’s basketball playoffs this evening in San Francisco. I didn’t travel this time and was so bummed out that I wouldn’t be able to watch or hear the game. I have been unable to find any source of live streaming or local or online televised broadcast BUT our local guy Tag Wotherspoon will be down there covering the game on 95.1 FM so I’ll be able to listen. This is the only local radio station that covers any of the local high school sports and I am so grateful.

Local radio continues to serve their community – they announce the local events, tell you who is playing at what venues, help you decide where to go for dinner and the local news highlights what issues are specific to the area you are in. If you’re lucky enough to be a sports fan in a town with a professional team, you might find yourself watching the game on television, but listening to your local announcer call the play by play on the radio.  If you are further interested in this topic, The National Association of Broadcasters has a very informative web site with information on the status of issues that affect radio listeners.

C. Crane has many options for you to take advantage of those free signal broadcasts.  Our radios are made with the listener in mind, and we can help you determine which model would best suit your needs.  We know that radio has the unique ability to entertain, inform and connect and appreciate the opportunity to help you stay connected to your community.

Please share with us – Does local radio matter to you and if so why?

Happy Holidays from C. Crane!

C. Crane is celebrating the holidays with a silly Ugly Sweater Contest… who do you think should win?!

 

 

C. Crane 12 Days of Giveaways Winner

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December 19th, 2016

Congratulations to D DePriest who won the final trivial question, Without looking it up… Name That Song! “Tis the season to be jolly”

Answer… Deck the Halls!

Thanks to everyone who participated in C. Crane’s 2016 12 Days of Giveaways!

 

 

C. Crane 12 Days of Giveaways

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December 16th, 2016:

Congratulations to DK21, winner of the CC Pocket Radio

Last Day’s Giveaway: C. Crane Radio of your choice! Excludes Aego Speaker Products.

Today is you last chance to win! All you have to do is comment on today’s blog question.

Today’s blog question: Without looking it up… Name That Song! “Tis the season to be jolly”

The winner will be selected in a random drawing and will be announced the following business day. One entry per person, per day please. Shipping only to the 48 contiguous states. Good luck and thanks for participating!

C. Crane 12 Days of Giveaways

holiday-cheerDecember 15th, 2016:

Congratulations to Mnatt Sisak, winner of the CC LED Spot XB Spotlight

Today’s giveaway: CC Pocket Radio

For a chance to win, all you have to do is comment on today’s blog question.

Today’s blog question: What is the biggest gift failure you ever gave someone?

The winner will be selected in a random drawing and will be announced the following business day. One entry per person, per day please. Shipping only to the 48 contiguous states. Good luck and thanks for participating!