Local Radio Still Matters

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Image used with permission from National Broadcasters Association

Do you remember when you could call up your local radio station and ask to dedicate a song?  Maybe you just wanted to start a friend’s day right with their favorite tune, or wanted that special someone to know you were thinking of them.  Regardless of your sentiments, there was the thrill of knowing everyone listening for miles around heard your name and theirs over the air waves.  And if you were lucky enough to get on air yourself, you tried to come up with something aside from “This is for Tony, because he’s so cool!”, but choked on the spot instead.

Today our existence is filled with signals and public sharing, so feeling like part of the world at large is easy.  Quick as a flash, half the planet can watch that video you posted of your grandchild sticking cereal up their nose.  But for a price.  You have to pay someone for that connection, and in some way they are using your profile to make money.

Luckily, some things have not changed.  Radio broadcasts are still free and quite prolific.  According to the web site www.wearebroadcasters.com, there are 15,516 full power radio stations in the U.S., that are listened to by more than 268 million Americans each week.

According to a response to a survey from PoytnerThe purpose of local is to see, know, care about and understand your community. C. Crane believes that local radio is at the heart of every community and this sentiment is consistently reinforced when we talk to radio listeners every day. We recently experienced it first hand when our Fortuna High Varsity Basketball team traveled to the North Coast Section playoffs – below is the testimonial from one of our staff:

My son is playing in the North Coast Section’s basketball playoffs this evening in San Francisco. I didn’t travel this time and was so bummed out that I wouldn’t be able to watch or hear the game. I have been unable to find any source of live streaming or local or online televised broadcast BUT our local guy Tag Wotherspoon will be down there covering the game on 95.1 FM so I’ll be able to listen. This is the only local radio station that covers any of the local high school sports and I am so grateful.

Local radio continues to serve their community – they announce the local events, tell you who is playing at what venues, help you decide where to go for dinner and the local news highlights what issues are specific to the area you are in. If you’re lucky enough to be a sports fan in a town with a professional team, you might find yourself watching the game on television, but listening to your local announcer call the play by play on the radio.  If you are further interested in this topic, The National Association of Broadcasters has a very informative web site with information on the status of issues that affect radio listeners.

C. Crane has many options for you to take advantage of those free signal broadcasts.  Our radios are made with the listener in mind, and we can help you determine which model would best suit your needs.  We know that radio has the unique ability to entertain, inform and connect and appreciate the opportunity to help you stay connected to your community.

Please share with us – Does local radio matter to you and if so why?

World Radio Day – Radio is You!

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Celebrated February 13th just in time for Valentine’s Day World Radio Day! The theme this year is “Radio is You”.

This couldn’t sum up our founder’s belief about radio any better. Radio is you! Bob and Sue Crane, founders of C. Crane, continue to be avid radio listeners.  The main reason they love to listen is because radio can be a very personal medium.  Even though it reaches the widest audience of any medium in the world, there is an individual connection to it that is unavailable elsewhere.

This synopsis from UNESCO in regard to their theme this year for World Radio Day really says it all:

Radio is still the most dynamic, reactive and engaging medium there is, adapting to 21st century changes and offering new ways to interact and participate. Where social media and audience fragmentation can put us in media bubbles of like-minded people, radio is uniquely positioned to bring communities together and foster positive dialogue for change. By listening to its audiences and responding to their needs, radio provides the diversity of views and voices needed to address the challenges we all face. Radio informs us and transforms us, through entertainment, information and audience participation.  Having a radio means you are never alone – you always have a friend in radio.  

C. Crane is proud to be a friend to many in radio from customers to stations to hosts and shows! We hope you celebrate World Radio Day, and if not, don’t worry about it – it’s never too late to celebrate radio (we do it here every day!).

Tell us how radio is personal to you in the comments section and be entered to win the CC Pocket Radio! Please one entry per person. Drawing will be held 3/10/2017.

Congratulations to Lee Horner, winner of the CC Pocket Radio. Thank you all for participating!

What is NOAA and NWS?

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Eel River Delta Flooding in Ferndale, CA
  Photo Courtesy of Humboldt Office of Emergency Services.

NOAA is a government agency and stands for National Oceanic and Atmospheric Administration and is part of the U.S. Department of Commerce. Many people think NOAA is just weather but these folks have some of the most amazing super computers and satellites that help to provide data both above and below ground to monitor anything and everything related to weather and climate. They also monitor oceans and coasts; are involved in fisheries and marine sanctuaries; administer fleets of ships, aircraft and trains through their Office of Marine and Aviation Operations (OMAO) and maintain the nations nautical charts. And you thought they only issued alerts when there were weather related advisories!

The National Weather Service is a division of NOAA. They provide weather, water, and climate data, forecasts and warnings for the protection of life and property and enhancement of the national economy. This is probably what most of us are familiar with. In particular C. Crane uses the NOAA Weather Radio Service as part of many of the radios we manufacture. Several of our radios even have the ability to issue an alert if there is an emergency.

Over the years, we’ve received several letters, testimonials and reviews from folks who were extremely grateful to own a radio during an emergency and even a few who are certain that the warnings issued kept them out of harm’s way.

With all of the recent weather we’ve experienced here in Northern California, we’re reminded how important it is to be prepared and how much having a battery operated (or a wind up) radio assists with that goal. Below are some pictures of the flooding and downed trees we’ve been experiencing. Our Governor, declared a state of emergency for our county as well as many others in California due to all of the storms.

Tell us in the comments how radio (whether one of ours or not) has helped you during a storm or other emergency and be entered to win the CC Skywave AM, FM, Shortwave, Weather and Airband Portable Radio. Please one entry per person. Drawing to be held February 13th 2017.

Congratulations JB Quayle on your win of the CC Skywave AM, FM, Shortwave, Weather and Airband Portable Radio!

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Ferndale Road. Photo Courtesy of Annette Adams

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You may think this is the Amazon River, but it’s actually the Eel River at flood stage moving at 300,000 cubic feet per second. Photo Courtesy Bob Crane.

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Hiking in Avenue of the Giants. Photo Courtesy Seth Downey

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Watching the waters rise. Photo courtesy Deanna Tocyzl

 

 

Happy Holidays from C. Crane!

C. Crane is celebrating the holidays with a silly Ugly Sweater Contest… who do you think should win?!

 

 

C. Crane 12 Days of Giveaways Winner

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December 19th, 2016

Congratulations to D DePriest who won the final trivial question, Without looking it up… Name That Song! “Tis the season to be jolly”

Answer… Deck the Halls!

Thanks to everyone who participated in C. Crane’s 2016 12 Days of Giveaways!

 

 

C. Crane 12 Days of Giveaways

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December 16th, 2016:

Congratulations to DK21, winner of the CC Pocket Radio

Last Day’s Giveaway: C. Crane Radio of your choice! Excludes Aego Speaker Products.

Today is you last chance to win! All you have to do is comment on today’s blog question.

Today’s blog question: Without looking it up… Name That Song! “Tis the season to be jolly”

The winner will be selected in a random drawing and will be announced the following business day. One entry per person, per day please. Shipping only to the 48 contiguous states. Good luck and thanks for participating!

C. Crane 12 Days of Giveaways

holiday-cheerDecember 15th, 2016:

Congratulations to Mnatt Sisak, winner of the CC LED Spot XB Spotlight

Today’s giveaway: CC Pocket Radio

For a chance to win, all you have to do is comment on today’s blog question.

Today’s blog question: What is the biggest gift failure you ever gave someone?

The winner will be selected in a random drawing and will be announced the following business day. One entry per person, per day please. Shipping only to the 48 contiguous states. Good luck and thanks for participating!

C. Crane 12 Days of Giveaways

holiday-cheerDecember 14th, 2016:

Congratulations to Ruby, winner of the Senta Ally Bluetooth® Stereo Speaker

Today’s giveaway: CC LED Spot XB Spotlight

For a chance to win, all you have to do is comment on today’s blog question.

Today’s blog question: What is your favorite holiday meal or food tradition?

The winner will be selected in a random drawing and will be announced the following business day. One entry per person, per day please. Shipping only to the 48 contiguous states. Good luck and thanks for participating!

12 Days of Giveaways

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December 13th, 2016:

Congratulations to Dave Minchella, winner of the Emergency Windup CC LED Lantern

Today’s giveaway: Senta Ally Bluetooth® Stereo Speaker

For a chance to win, all you have to do is comment on today’s blog question.

Today’s blog question: Do you ever make gifts yourself? If so, what have you made?

The winner will be selected in a random drawing and will be announced the following business day. One entry per person, per day please. Shipping only to the 48 contiguous states. Good luck and thanks for participating!

 

 

C. Crane 12 Days of Giveaways

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December 12th, 2016:

Congratulations to Greg, winner of the  Senta-40 Wooden Headphones

Today’s giveaway:  Emergency Windup CC LED Lantern

For a chance to win, all you have to do is comment on today’s blog question.

Today’s blog question: What organizations do you done time or money to at Christmas?

The winner will be selected in a random drawing and will be announced the following business day. One entry per person, per day please. Shipping only to the 48 contiguous states. Good luck and thanks for participating!