Public Radio Is Important

pmdmc2017C. Crane recently exhibited at the Public Media Conference 2017 in beautiful San Francisco #PMDMC17 (Public Media Development and Marketing Conference). We previously exhibited in 2013. Once again we were blown away at the awareness these stations have in relation to their listeners. It’s much different than we see and experience in other environments where there seems to be more disconnect between the station and the listener. We believe it’s because these stations exist because of their member base. No members supporting the station equals no station or a “lesser” station.

What is Public Broadcasting and why should I listen?

America’s unique public broadcasting system is a collaboration of 1,300 local non-commercial radio and television stations that meet the standards of and are supported by the Corporation for Public Broadcasting. They work with each other and with hundreds of national and local producers and community partners to ensure that Americans have universal access to high-quality non-commercial programming….

https://current.org/about-public-media/why-public-media/

https://www.metamorafilms.org/2016/08/10/why-public-media-broadcasting-is-still-important-in-our-world/

We speak with people every day who couldn’t imagine a day without their local public radio station. The variety of programming includes NPR, BBC, classical music and often local on-air talent (which you all know is hard to come by in these days of mega consolidation, syndication and automation).

You might wonder how C. Crane fits into Public Radio since we’re normally an advertiser and well….there isn’t really advertising on Public Radio. We fit in, in a few different ways.

  1. We build radios that help the listeners get the signal. Often these stations are in rural areas or have fringe area listeners who struggle to receive the signal – our radios are high quality and help them pull in the weak signal and sound great too!
  2. If the station’s power is too low (or maybe it’s HD so the coverage radius is small and limited to their vehicle or an app) – we offer our internet radio which in many cases is the perfect solution. If the stream isn’t already available, we are usually able to have it added within a short period of time.
  3. Our radios make great membership premiums. The most popular is the CC Solar Observer.
  4. In the event our products don’t make sense for a premium, we also have a radio for resale program. We offer this to both public and private stations where they can offer our radios direct to their listeners.
  5. This year there was also a lot of interest in our new CC Buds Pro – Earbuds for Voice. A LOT of people listen using earbuds daily and finding a good pair, where you can hear the voice at a reasonable price is hard to do. We see earbuds in our futures 🙂

We met the most amazing,  down to earth, community minded and radio loving individuals at PMDMC and were so honored to be a part of this event. Stay tuned for some really great blog posts based on some of the people we met and stories we heard at the show!

Do you listen to Public Broadcasting? Share your favorite Public Broadcast show/station(s) in the comments below to be entered to win the NEW CC Buds Pro! Drawing will be held July 31st. Please only one entry per person.

Congratulations to Mer on your win of the CC Buds Pro! Thank you all for participating.

Earth Day 2017

Earthday2017

Since the first Earth Day on April 22, 1970, millions of people continue to bring awareness and solutions to local and global environmental concerns. This year there is a March for Science and teach ins regarding current issues facing our environment.

Radio stations across the nation are playing a role, gathering communities for common causes and helping spread the word. It’s fascinating to see the variety of topics that are covered: trail creation and maintenance, clean water, community clean ups and restoration projects, gardening and invasive plant education, alternative energy and endangered species awareness.

Here’s just a few events (there are literally thousands and it seems almost every city has some opportunity to volunteer).

http://sunradio.com/2017/03/26/earth-day-2017/
http://www.espn1320.net/events/cspf-earth-day-2017
http://nwpr.org/post/earth-day-northwest
http://www.radiowoodstock.com/amp-events/earth-day-volunteering-celebration/

How do you plan to participate in Earth Day? Does your community have an event? Enter you answer in the comments below and be entered to win the CC Solar Observer AM, FM, Weather Wind Up and Solar Powered Radio. Drawing will be held April 25th. Please only one entry per person.

Local Radio Still Matters

wearebroadcasters_2017_infographic

Image used with permission from National Broadcasters Association

Do you remember when you could call up your local radio station and ask to dedicate a song?  Maybe you just wanted to start a friend’s day right with their favorite tune, or wanted that special someone to know you were thinking of them.  Regardless of your sentiments, there was the thrill of knowing everyone listening for miles around heard your name and theirs over the air waves.  And if you were lucky enough to get on air yourself, you tried to come up with something aside from “This is for Tony, because he’s so cool!”, but choked on the spot instead.

Today our existence is filled with signals and public sharing, so feeling like part of the world at large is easy.  Quick as a flash, half the planet can watch that video you posted of your grandchild sticking cereal up their nose.  But for a price.  You have to pay someone for that connection, and in some way they are using your profile to make money.

Luckily, some things have not changed.  Radio broadcasts are still free and quite prolific.  According to the web site www.wearebroadcasters.com, there are 15,516 full power radio stations in the U.S., that are listened to by more than 268 million Americans each week.

According to a response to a survey from PoytnerThe purpose of local is to see, know, care about and understand your community. C. Crane believes that local radio is at the heart of every community and this sentiment is consistently reinforced when we talk to radio listeners every day. We recently experienced it first hand when our Fortuna High Varsity Basketball team traveled to the North Coast Section playoffs – below is the testimonial from one of our staff:

My son is playing in the North Coast Section’s basketball playoffs this evening in San Francisco. I didn’t travel this time and was so bummed out that I wouldn’t be able to watch or hear the game. I have been unable to find any source of live streaming or local or online televised broadcast BUT our local guy Tag Wotherspoon will be down there covering the game on 95.1 FM so I’ll be able to listen. This is the only local radio station that covers any of the local high school sports and I am so grateful.

Local radio continues to serve their community – they announce the local events, tell you who is playing at what venues, help you decide where to go for dinner and the local news highlights what issues are specific to the area you are in. If you’re lucky enough to be a sports fan in a town with a professional team, you might find yourself watching the game on television, but listening to your local announcer call the play by play on the radio.  If you are further interested in this topic, The National Association of Broadcasters has a very informative web site with information on the status of issues that affect radio listeners.

C. Crane has many options for you to take advantage of those free signal broadcasts.  Our radios are made with the listener in mind, and we can help you determine which model would best suit your needs.  We know that radio has the unique ability to entertain, inform and connect and appreciate the opportunity to help you stay connected to your community.

Please share with us – Does local radio matter to you and if so why?

C. Crane 12 Days of Christmas

12 days of Christmas

December 4th, 2015:

Congratulations to Barbara, winner of the The Unit Plus LED Flashlight.

Today’s giveaway: Senta 40 Wooden Headphones.

For a chance to win, all you have to do is comment on today’s blog question.

Today’s blog question: What is the one thing that means Christmas or Holidays to you? What puts you in the holiday spirit?

The winner will be selected in a random drawing and will be announced the following business day. One entry per person. Shipping only to the 48 contiguous states. Good luck and thanks for participating!

Tailgate Time

Radio is Community - Tailgate TimeIt’s a time when fans, friends and alumni get together to celebrate (whether that celebration is for the tailgating, the food or the football doesn’t really matter). They wear their team’s colors, often paint their faces and bring signs and cheer as loudly as possible to root on their team. In some areas this is “religion”. There are places like Auburn where people actually have settings using fine china, where several generations of family attend and even paint vehicles in the team colors. The rivalries are fierce and the camaraderie is strong. What you do for a living and who you voted for aren’t important, the only thing that matters is which team you’re there to support.

Radio is a community of its own and shares some of the same characteristics as these fans: a diverse, eclectic blend of people coming from all different backgrounds for a common reason. Committed to your favorite hosts, enough so to band together and buy advertising, to buy special equipment, to record shows so you can listen later, or pay for subscriptions so you have access on-demand. Passionate about the topics at hand and supportive of this forum for communication, education and entertainment.

Another way, radio supports community is by being local. It is local radio that carries the hometown sports – whether high school or college. For instance; it’s homecoming here in Fortuna, California and we’re a community that rallies around our kids and our local sports broadcasters are there for us allowing those who can’t make it to the games to listen into the play by play.

So grab your radio, put on your face paint, sport those team colors, and show up for your community, whether it’s football, radio or both!