Local Radio Still Matters

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Image used with permission from National Broadcasters Association

Do you remember when you could call up your local radio station and ask to dedicate a song?  Maybe you just wanted to start a friend’s day right with their favorite tune, or wanted that special someone to know you were thinking of them.  Regardless of your sentiments, there was the thrill of knowing everyone listening for miles around heard your name and theirs over the air waves.  And if you were lucky enough to get on air yourself, you tried to come up with something aside from “This is for Tony, because he’s so cool!”, but choked on the spot instead.

Today our existence is filled with signals and public sharing, so feeling like part of the world at large is easy.  Quick as a flash, half the planet can watch that video you posted of your grandchild sticking cereal up their nose.  But for a price.  You have to pay someone for that connection, and in some way they are using your profile to make money.

Luckily, some things have not changed.  Radio broadcasts are still free and quite prolific.  According to the web site www.wearebroadcasters.com, there are 15,516 full power radio stations in the U.S., that are listened to by more than 268 million Americans each week.

According to a response to a survey from PoytnerThe purpose of local is to see, know, care about and understand your community. C. Crane believes that local radio is at the heart of every community and this sentiment is consistently reinforced when we talk to radio listeners every day. We recently experienced it first hand when our Fortuna High Varsity Basketball team traveled to the North Coast Section playoffs – below is the testimonial from one of our staff:

My son is playing in the North Coast Section’s basketball playoffs this evening in San Francisco. I didn’t travel this time and was so bummed out that I wouldn’t be able to watch or hear the game. I have been unable to find any source of live streaming or local or online televised broadcast BUT our local guy Tag Wotherspoon will be down there covering the game on 95.1 FM so I’ll be able to listen. This is the only local radio station that covers any of the local high school sports and I am so grateful.

Local radio continues to serve their community – they announce the local events, tell you who is playing at what venues, help you decide where to go for dinner and the local news highlights what issues are specific to the area you are in. If you’re lucky enough to be a sports fan in a town with a professional team, you might find yourself watching the game on television, but listening to your local announcer call the play by play on the radio.  If you are further interested in this topic, The National Association of Broadcasters has a very informative web site with information on the status of issues that affect radio listeners.

C. Crane has many options for you to take advantage of those free signal broadcasts.  Our radios are made with the listener in mind, and we can help you determine which model would best suit your needs.  We know that radio has the unique ability to entertain, inform and connect and appreciate the opportunity to help you stay connected to your community.

Please share with us – Does local radio matter to you and if so why?

Memorial Day

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We wanted to take a moment to express our gratitude and respect for all of the service men and women who have sacrificed their lives for our freedom. An important part of that includes our freedom of speech, which directly affects what you are allowed to hear on the radio. The differing points of view and the varied content should not be taken for granted. This is very different than what you find in countries where freedom of speech does not exist. So this Memorial weekend when you’re listening to the radio, take a minute to reflect on those who have made the ultimate sacrifice in serving our country.

There are many Memorial Day specific programs taking place around the country. You can listen on your terrestrial radio if you are nearby the station, or you can listen on a WiFi radio or online.

WUTC 88.1 FM, the NPR affiliate in Chattanooga, has created a military-themed radio program to air Memorial Day weekend on the American Forces Network. AFN serves more than 400,000 American service men and women, Department of Defense civilians and their families stationed at bases and American Embassies and Consulates in 175 countries and 200 U.S. Navy, U.S. Coast Guard and the U.S. Navy’s Military Sealift Command ships at sea.

Listen to old time radio shows  or radio echoes which include historic speeches and recordings as well as parades and other patriotic remembrances.

There’s even a special broadcast for the outdoorsmen.

Whatever your plans, we hope that you enjoy the long weekend. Let us know how you plan to spend Memorial Weekend and if you listen to the radio, let us know what you will be listening to.