Public Radio Is Important

pmdmc2017C. Crane recently exhibited at the Public Media Conference 2017 in beautiful San Francisco #PMDMC17 (Public Media Development and Marketing Conference). We previously exhibited in 2013. Once again we were blown away at the awareness these stations have in relation to their listeners. It’s much different than we see and experience in other environments where there seems to be more disconnect between the station and the listener. We believe it’s because these stations exist because of their member base. No members supporting the station equals no station or a “lesser” station.

What is Public Broadcasting and why should I listen?

America’s unique public broadcasting system is a collaboration of 1,300 local non-commercial radio and television stations that meet the standards of and are supported by the Corporation for Public Broadcasting. They work with each other and with hundreds of national and local producers and community partners to ensure that Americans have universal access to high-quality non-commercial programming….

https://current.org/about-public-media/why-public-media/

https://www.metamorafilms.org/2016/08/10/why-public-media-broadcasting-is-still-important-in-our-world/

We speak with people every day who couldn’t imagine a day without their local public radio station. The variety of programming includes NPR, BBC, classical music and often local on-air talent (which you all know is hard to come by in these days of mega consolidation, syndication and automation).

You might wonder how C. Crane fits into Public Radio since we’re normally an advertiser and well….there isn’t really advertising on Public Radio. We fit in, in a few different ways.

  1. We build radios that help the listeners get the signal. Often these stations are in rural areas or have fringe area listeners who struggle to receive the signal – our radios are high quality and help them pull in the weak signal and sound great too!
  2. If the station’s power is too low (or maybe it’s HD so the coverage radius is small and limited to their vehicle or an app) – we offer our internet radio which in many cases is the perfect solution. If the stream isn’t already available, we are usually able to have it added within a short period of time.
  3. Our radios make great membership premiums. The most popular is the CC Solar Observer.
  4. In the event our products don’t make sense for a premium, we also have a radio for resale program. We offer this to both public and private stations where they can offer our radios direct to their listeners.
  5. This year there was also a lot of interest in our new CC Buds Pro – Earbuds for Voice. A LOT of people listen using earbuds daily and finding a good pair, where you can hear the voice at a reasonable price is hard to do. We see earbuds in our futures 🙂

We met the most amazing,  down to earth, community minded and radio loving individuals at PMDMC and were so honored to be a part of this event. Stay tuned for some really great blog posts based on some of the people we met and stories we heard at the show!

Do you listen to Public Broadcasting? Share your favorite Public Broadcast show/station(s) in the comments below to be entered to win the NEW CC Buds Pro! Drawing will be held July 31st. Please only one entry per person.

Local Radio Still Matters

wearebroadcasters_2017_infographic

Image used with permission from National Broadcasters Association

Do you remember when you could call up your local radio station and ask to dedicate a song?  Maybe you just wanted to start a friend’s day right with their favorite tune, or wanted that special someone to know you were thinking of them.  Regardless of your sentiments, there was the thrill of knowing everyone listening for miles around heard your name and theirs over the air waves.  And if you were lucky enough to get on air yourself, you tried to come up with something aside from “This is for Tony, because he’s so cool!”, but choked on the spot instead.

Today our existence is filled with signals and public sharing, so feeling like part of the world at large is easy.  Quick as a flash, half the planet can watch that video you posted of your grandchild sticking cereal up their nose.  But for a price.  You have to pay someone for that connection, and in some way they are using your profile to make money.

Luckily, some things have not changed.  Radio broadcasts are still free and quite prolific.  According to the web site www.wearebroadcasters.com, there are 15,516 full power radio stations in the U.S., that are listened to by more than 268 million Americans each week.

According to a response to a survey from PoytnerThe purpose of local is to see, know, care about and understand your community. C. Crane believes that local radio is at the heart of every community and this sentiment is consistently reinforced when we talk to radio listeners every day. We recently experienced it first hand when our Fortuna High Varsity Basketball team traveled to the North Coast Section playoffs – below is the testimonial from one of our staff:

My son is playing in the North Coast Section’s basketball playoffs this evening in San Francisco. I didn’t travel this time and was so bummed out that I wouldn’t be able to watch or hear the game. I have been unable to find any source of live streaming or local or online televised broadcast BUT our local guy Tag Wotherspoon will be down there covering the game on 95.1 FM so I’ll be able to listen. This is the only local radio station that covers any of the local high school sports and I am so grateful.

Local radio continues to serve their community – they announce the local events, tell you who is playing at what venues, help you decide where to go for dinner and the local news highlights what issues are specific to the area you are in. If you’re lucky enough to be a sports fan in a town with a professional team, you might find yourself watching the game on television, but listening to your local announcer call the play by play on the radio.  If you are further interested in this topic, The National Association of Broadcasters has a very informative web site with information on the status of issues that affect radio listeners.

C. Crane has many options for you to take advantage of those free signal broadcasts.  Our radios are made with the listener in mind, and we can help you determine which model would best suit your needs.  We know that radio has the unique ability to entertain, inform and connect and appreciate the opportunity to help you stay connected to your community.

Please share with us – Does local radio matter to you and if so why?

Happy Holidays from C. Crane!

C. Crane is celebrating the holidays with a silly Ugly Sweater Contest… who do you think should win?!

 

 

C. Crane 12 Days of Giveaways Winner

holiday-cheer

December 19th, 2016

Congratulations to D DePriest who won the final trivial question, Without looking it up… Name That Song! “Tis the season to be jolly”

Answer… Deck the Halls!

Thanks to everyone who participated in C. Crane’s 2016 12 Days of Giveaways!

 

 

C. Crane 12 Days of Giveaways

holiday-cheer

December 16th, 2016:

Congratulations to DK21, winner of the CC Pocket Radio

Last Day’s Giveaway: C. Crane Radio of your choice! Excludes Aego Speaker Products.

Today is you last chance to win! All you have to do is comment on today’s blog question.

Today’s blog question: Without looking it up… Name That Song! “Tis the season to be jolly”

The winner will be selected in a random drawing and will be announced the following business day. One entry per person, per day please. Shipping only to the 48 contiguous states. Good luck and thanks for participating!

C. Crane 12 Days of Giveaways

holiday-cheerDecember 15th, 2016:

Congratulations to Mnatt Sisak, winner of the CC LED Spot XB Spotlight

Today’s giveaway: CC Pocket Radio

For a chance to win, all you have to do is comment on today’s blog question.

Today’s blog question: What is the biggest gift failure you ever gave someone?

The winner will be selected in a random drawing and will be announced the following business day. One entry per person, per day please. Shipping only to the 48 contiguous states. Good luck and thanks for participating!

C. Crane 12 Days of Giveaways

holiday-cheerDecember 14th, 2016:

Congratulations to Ruby, winner of the Senta Ally Bluetooth® Stereo Speaker

Today’s giveaway: CC LED Spot XB Spotlight

For a chance to win, all you have to do is comment on today’s blog question.

Today’s blog question: What is your favorite holiday meal or food tradition?

The winner will be selected in a random drawing and will be announced the following business day. One entry per person, per day please. Shipping only to the 48 contiguous states. Good luck and thanks for participating!

12 Days of Giveaways

holiday-cheer

December 13th, 2016:

Congratulations to Dave Minchella, winner of the Emergency Windup CC LED Lantern

Today’s giveaway: Senta Ally Bluetooth® Stereo Speaker

For a chance to win, all you have to do is comment on today’s blog question.

Today’s blog question: Do you ever make gifts yourself? If so, what have you made?

The winner will be selected in a random drawing and will be announced the following business day. One entry per person, per day please. Shipping only to the 48 contiguous states. Good luck and thanks for participating!

 

 

C. Crane 12 Days of Giveaways

holiday-cheer

December 12th, 2016:

Congratulations to Greg, winner of the  Senta-40 Wooden Headphones

Today’s giveaway:  Emergency Windup CC LED Lantern

For a chance to win, all you have to do is comment on today’s blog question.

Today’s blog question: What organizations do you done time or money to at Christmas?

The winner will be selected in a random drawing and will be announced the following business day. One entry per person, per day please. Shipping only to the 48 contiguous states. Good luck and thanks for participating!

C. Crane 12 Days of Giveaways

holiday-cheer

December 9th, 2016:

Congratulations to Terry Story, winner of the Unity Plus LED Flashlight.

The Answer of the blog trivia question Peter, Paul and Mary had this No. 1 song during Christmas 1969? ‘Leaving on a jet plane’

Today’s giveaway:  Senta-40 Wooden Headphones

For a chance to win, all you have to do is comment on today’s blog question.

Today’s blog question: What is your favorite Christmas or Holiday themed Radio Station?

The winner will be selected in a random drawing and will be announced the following business day. One entry per person, per day please. Shipping only to the 48 contiguous states. Good luck and thanks for participating!