Public Radio Is Important

pmdmc2017C. Crane recently exhibited at the Public Media Conference 2017 in beautiful San Francisco #PMDMC17 (Public Media Development and Marketing Conference). We previously exhibited in 2013. Once again we were blown away at the awareness these stations have in relation to their listeners. It’s much different than we see and experience in other environments where there seems to be more disconnect between the station and the listener. We believe it’s because these stations exist because of their member base. No members supporting the station equals no station or a “lesser” station.

What is Public Broadcasting and why should I listen?

America’s unique public broadcasting system is a collaboration of 1,300 local non-commercial radio and television stations that meet the standards of and are supported by the Corporation for Public Broadcasting. They work with each other and with hundreds of national and local producers and community partners to ensure that Americans have universal access to high-quality non-commercial programming….

https://current.org/about-public-media/why-public-media/

https://www.metamorafilms.org/2016/08/10/why-public-media-broadcasting-is-still-important-in-our-world/

We speak with people every day who couldn’t imagine a day without their local public radio station. The variety of programming includes NPR, BBC, classical music and often local on-air talent (which you all know is hard to come by in these days of mega consolidation, syndication and automation).

You might wonder how C. Crane fits into Public Radio since we’re normally an advertiser and well….there isn’t really advertising on Public Radio. We fit in, in a few different ways.

  1. We build radios that help the listeners get the signal. Often these stations are in rural areas or have fringe area listeners who struggle to receive the signal – our radios are high quality and help them pull in the weak signal and sound great too!
  2. If the station’s power is too low (or maybe it’s HD so the coverage radius is small and limited to their vehicle or an app) – we offer our internet radio which in many cases is the perfect solution. If the stream isn’t already available, we are usually able to have it added within a short period of time.
  3. Our radios make great membership premiums. The most popular is the CC Solar Observer.
  4. In the event our products don’t make sense for a premium, we also have a radio for resale program. We offer this to both public and private stations where they can offer our radios direct to their listeners.
  5. This year there was also a lot of interest in our new CC Buds Pro – Earbuds for Voice. A LOT of people listen using earbuds daily and finding a good pair, where you can hear the voice at a reasonable price is hard to do. We see earbuds in our futures 🙂

We met the most amazing,  down to earth, community minded and radio loving individuals at PMDMC and were so honored to be a part of this event. Stay tuned for some really great blog posts based on some of the people we met and stories we heard at the show!

Do you listen to Public Broadcasting? Share your favorite Public Broadcast show/station(s) in the comments below to be entered to win the NEW CC Buds Pro! Drawing will be held July 31st. Please only one entry per person.

Congratulations to Mer on your win of the CC Buds Pro! Thank you all for participating.

Get Ready for Some Baseball!

bb-blogIt’s that time of year, where baseball fans of all ages gear up for the upcoming season. Although it’s soggy and wet (and even snowing in some parts) here in Northern California, there are places like Arizona and Florida where the sun is shining. We will just have to live vicariously through those fortunate fans of the sun belt who are watching their favorite teams get ready for baseball..

For the folks that can’t make the trek to Arizona or Florida, there’s nothing like listening to baseball on the radio. We hear time and again from our customers that baseball is what started their life long love of radio. There are many who even take their pocket radio to the game because they prefer the play by play of their beloved radio sportscaster to the announcer in the stadium. Some of the most famous voices in radio are baseball announcers. Wikipedia has an quite a list of current MLB announcers.

Sports talk continues to be an area of consistent growth for radio. With pre-game shows, post game shows and every imaginable facet of sports being covered 24/7 by ESPN, Westwood One, Fox Sports plus many local independent stations, there isn’t a shortage of options when it comes to listening to sports talk radio. Often local stations are broadcasting high school and college games as well.

If you find yourself having trouble pulling in the game, call us up and we can help you figure out which radio might be the best solution for your specific situation.

 

 

Local Radio Still Matters

wearebroadcasters_2017_infographic

Image used with permission from National Broadcasters Association

Do you remember when you could call up your local radio station and ask to dedicate a song?  Maybe you just wanted to start a friend’s day right with their favorite tune, or wanted that special someone to know you were thinking of them.  Regardless of your sentiments, there was the thrill of knowing everyone listening for miles around heard your name and theirs over the air waves.  And if you were lucky enough to get on air yourself, you tried to come up with something aside from “This is for Tony, because he’s so cool!”, but choked on the spot instead.

Today our existence is filled with signals and public sharing, so feeling like part of the world at large is easy.  Quick as a flash, half the planet can watch that video you posted of your grandchild sticking cereal up their nose.  But for a price.  You have to pay someone for that connection, and in some way they are using your profile to make money.

Luckily, some things have not changed.  Radio broadcasts are still free and quite prolific.  According to the web site www.wearebroadcasters.com, there are 15,516 full power radio stations in the U.S., that are listened to by more than 268 million Americans each week.

According to a response to a survey from PoytnerThe purpose of local is to see, know, care about and understand your community. C. Crane believes that local radio is at the heart of every community and this sentiment is consistently reinforced when we talk to radio listeners every day. We recently experienced it first hand when our Fortuna High Varsity Basketball team traveled to the North Coast Section playoffs – below is the testimonial from one of our staff:

My son is playing in the North Coast Section’s basketball playoffs this evening in San Francisco. I didn’t travel this time and was so bummed out that I wouldn’t be able to watch or hear the game. I have been unable to find any source of live streaming or local or online televised broadcast BUT our local guy Tag Wotherspoon will be down there covering the game on 95.1 FM so I’ll be able to listen. This is the only local radio station that covers any of the local high school sports and I am so grateful.

Local radio continues to serve their community – they announce the local events, tell you who is playing at what venues, help you decide where to go for dinner and the local news highlights what issues are specific to the area you are in. If you’re lucky enough to be a sports fan in a town with a professional team, you might find yourself watching the game on television, but listening to your local announcer call the play by play on the radio.  If you are further interested in this topic, The National Association of Broadcasters has a very informative web site with information on the status of issues that affect radio listeners.

C. Crane has many options for you to take advantage of those free signal broadcasts.  Our radios are made with the listener in mind, and we can help you determine which model would best suit your needs.  We know that radio has the unique ability to entertain, inform and connect and appreciate the opportunity to help you stay connected to your community.

Please share with us – Does local radio matter to you and if so why?

World Radio Day – Radio is You!

ccrane-skywave-ls-passprt-4jc

Celebrated February 13th just in time for Valentine’s Day World Radio Day! The theme this year is “Radio is You”.

This couldn’t sum up our founder’s belief about radio any better. Radio is you! Bob and Sue Crane, founders of C. Crane, continue to be avid radio listeners.  The main reason they love to listen is because radio can be a very personal medium.  Even though it reaches the widest audience of any medium in the world, there is an individual connection to it that is unavailable elsewhere.

This synopsis from UNESCO in regard to their theme this year for World Radio Day really says it all:

Radio is still the most dynamic, reactive and engaging medium there is, adapting to 21st century changes and offering new ways to interact and participate. Where social media and audience fragmentation can put us in media bubbles of like-minded people, radio is uniquely positioned to bring communities together and foster positive dialogue for change. By listening to its audiences and responding to their needs, radio provides the diversity of views and voices needed to address the challenges we all face. Radio informs us and transforms us, through entertainment, information and audience participation.  Having a radio means you are never alone – you always have a friend in radio.  

C. Crane is proud to be a friend to many in radio from customers to stations to hosts and shows! We hope you celebrate World Radio Day, and if not, don’t worry about it – it’s never too late to celebrate radio (we do it here every day!).

Tell us how radio is personal to you in the comments section and be entered to win the CC Pocket Radio! Please one entry per person. Drawing will be held 3/10/2017.

Congratulations to Lee Horner, winner of the CC Pocket Radio. Thank you all for participating!

The Month for Thanksgiving

begrateful

This is the month to reflect on all that we have and what we are truly grateful for, to get in the spirit we wanted to find out which radio show, host or station you are most thankful for! Enter in the comments below and be entered to win the product of your choice (excluding the AEGO sound systems).  Drawing will be held November 30th. Please one entry per person.

Best AM Reception Tips

Best AM Tips - blog-ed2

Summer time in all its fabulousness leaves much to be desired when it comes to AM Reception. We’ve put together the best tips we’ve found for improving AM Reception and reducing interference, especially reception on portable radios.

First, if you’re having trouble receiving your favorite talk radio program – determine if you get the signal at all. If the station is a 500 Watt station across the country, no amount of reception tips will help you receive this signal. That said, if the station streams, an internet radio or combining your smartphone and a portable Bluetooth speaker may be a viable solution.

If you get the signal but it is weak, try moving near a window or outside wall. If your reception improves, then you know that the signal is having a hard time reaching where you prefer to listen or there may be some interference. You have a couple of options – you can run an antenna over to the window (or maybe even outside). Another thing we’ve learned recently is that some stations are being rebroadcast on sister stations either AM or FM so if you go to Radio Locator and look up the station call letters you’re trying to receive; you might see another station listed as “also broadcasts from” with a different frequency so you may be able to find a closer station that is stronger that is rebroadcasting the same content.

If the problem is noise, try the radio on batteries and walk around your home and see if the static or buzzing gets worse or better. If the noise gets worse, odds are good the offending device (or electrical component) is located here and you may be able to turn it off. Rotating your radio when you get near the buzzing can help you determine exactly where the noise is coming from. If it’s the same throughout the house, try going outside. Is it better? If it is, then an antenna may help or you may end up needing to do a more thorough investigation in your home. We’ve talked to people who end up turning off all the breakers to find out they have some electrical wiring issues that are producing noise in their entire house!

If you’re on an analog radio, slowly turn the dial and consider using a piece of tape to mark where you find the station. Also, keep in mind that there are times where a signal will not broadcast exactly on frequency or a radio’s tuning isn’t completely accurate so tuning a little off frequency may get you a stronger signal.

Don’t want to buy an antenna or a new radio – no problem, we have instructions on how to make your own AM Antenna.

Many people don’t know (or forget) that stations may be required to power down, change direction or in some cases power up at night so differing signal during day and night may not be limited to summer, solar flares and the atmosphere, it may be that your 10,000 Watt daytime station switches to a 5,000 watt station at night that broadcasts in the opposite direction. Again, radio locator is a great source of information about your favorite station.

Have a tip to share? Enter it in the comments below!

Common causes for interference, buzz and hum on AM radio

Easily determined and turned off:

Incandescent Lights
Fluorescent Lights
Lights that are about to burn out
Touch lamps (must unplug turning off may not be enough)
Christmas Lights or other blinking bulbs
Televisions
Computers and Monitors
Electric Motors
Vacuum Cleaners
Microwave Ovens
Bug Zappers
Electric blanket
120V AC smoke detectors or carbon monoxide detectors
Air purifiers
Motion detectors
Cell phone chargers
Even your own radio adapter may be the culprit

More Difficult to Determine:

Neighbor’s using fluorescent lights
Faulty electrical switch
Neighbor’s dimmer switch
Scanners
Dirty insulators on a nearby power pole

Additional Sources of AM Reception Information

http://www.ccrane.com/University?by=University

https://news.ccrane.com/?s=AM+reception

https://radiojayallen.com/combatting-am-and-sw-interference/

http://radiosausalito.org/listen/AM-reception-tips/

http://www.radionz.co.nz/listen/AMhelp

What Do You Have To Say About Radio?

Over the past few weeks, we have been receiving lots of feedback about the radio programming that you love and some that you’re not too crazy about.

Everyone has their likes and dislikes about radio and we want to know more…so we’re taking an informal poll with results to be posted next week!

Below are some questions that we are curious about and we’d like to hear your input:

What is your favorite station and why?
Who is your favorite host and why?
Why do you listen to the radio? (i.e., to get local news updates, sports games, entertainment, listening to music, etc.)?
What is your favorite format (examples: news, talk, music, sports, etc.)?
What do you love most about radio?
What do you dislike about radio?
What do you see as the future of radio?

Also if there is something else about radio that you would like to share with us that is not asked above, please feel free to comment on it.

Just a reminder, we have a contest going on through the end of this week. We would like you to share with us what is the furthest radio signal you’ve been able to receive. Check out Gordon West’s blog post for more information .