Public Radio Is Important

pmdmc2017C. Crane recently exhibited at the Public Media Conference 2017 in beautiful San Francisco #PMDMC17 (Public Media Development and Marketing Conference). We previously exhibited in 2013. Once again we were blown away at the awareness these stations have in relation to their listeners. It’s much different than we see and experience in other environments where there seems to be more disconnect between the station and the listener. We believe it’s because these stations exist because of their member base. No members supporting the station equals no station or a “lesser” station.

What is Public Broadcasting and why should I listen?

America’s unique public broadcasting system is a collaboration of 1,300 local non-commercial radio and television stations that meet the standards of and are supported by the Corporation for Public Broadcasting. They work with each other and with hundreds of national and local producers and community partners to ensure that Americans have universal access to high-quality non-commercial programming….

https://current.org/about-public-media/why-public-media/

https://www.metamorafilms.org/2016/08/10/why-public-media-broadcasting-is-still-important-in-our-world/

We speak with people every day who couldn’t imagine a day without their local public radio station. The variety of programming includes NPR, BBC, classical music and often local on-air talent (which you all know is hard to come by in these days of mega consolidation, syndication and automation).

You might wonder how C. Crane fits into Public Radio since we’re normally an advertiser and well….there isn’t really advertising on Public Radio. We fit in, in a few different ways.

  1. We build radios that help the listeners get the signal. Often these stations are in rural areas or have fringe area listeners who struggle to receive the signal – our radios are high quality and help them pull in the weak signal and sound great too!
  2. If the station’s power is too low (or maybe it’s HD so the coverage radius is small and limited to their vehicle or an app) – we offer our internet radio which in many cases is the perfect solution. If the stream isn’t already available, we are usually able to have it added within a short period of time.
  3. Our radios make great membership premiums. The most popular is the CC Solar Observer.
  4. In the event our products don’t make sense for a premium, we also have a radio for resale program. We offer this to both public and private stations where they can offer our radios direct to their listeners.
  5. This year there was also a lot of interest in our new CC Buds Pro – Earbuds for Voice. A LOT of people listen using earbuds daily and finding a good pair, where you can hear the voice at a reasonable price is hard to do. We see earbuds in our futures 🙂

We met the most amazing,  down to earth, community minded and radio loving individuals at PMDMC and were so honored to be a part of this event. Stay tuned for some really great blog posts based on some of the people we met and stories we heard at the show!

Do you listen to Public Broadcasting? Share your favorite Public Broadcast show/station(s) in the comments below to be entered to win the NEW CC Buds Pro! Drawing will be held July 31st. Please only one entry per person.

How has nationalization of radio affected you or your local radio stations?

On the air?

Live and local or Nationalized?

There was a recent detailed blog post by Edison Research President Larry Rosin that discussed how programming strategies for American commercial radio is changing the face of radio. We know this isn’t news to you and we have experienced it as well. Many of you have told us about getting “news” that is from a town 2 hours a way or a metro area that has no relationship or knowledge of your town. Sometimes it is a format change from News Talk to News Information where there may still be local talent but they aren’t necessarily hosting a show. Other times it’s a full-fledged change where there is no or minimal local staff and that person has little to no influence on the success or failure of the station or what is being broadcast.

One of his points that is interesting, is will this be a boon to stations that actually keep and develop true live and local talent? Is that a selling point for advertisers? Is that a listener loyalty point – would you be more likely to listen to live local talent or do you prefer the syndication or is there a happy medium?

 

C. Crane’s 30 Year Anniversary- 30 Days of Giveaways, Day 30!

Today is the last day to enter into our 30 Days of Giveaways Blog!

Congratulations to yesterday’s winner Gerald for winning the CC Solar Observer AM/FM/Weather Windup Emergency Radio and Matt R for winning the GeoBulb®-3 LED Light Bulb (Warm White).

Today’s 30 Days of Giveaways Final Blog Topic is: How would you spend the $200 C. Crane Gift Certificate if you win?

Today’s giveaway is a $200 C. Crane Gift Certificate. To participate all you have to do is leave a comment on today’s blog post. We will select one comment in a random drawing and post the winner Thursday morning. Good luck!

 

C. Crane’s 30 Year Anniversary- 30 Days of Giveaways, Day 28!

Congratulations to Friday’s winner Steve Yoth for winning the CC SW Pocket AM/FM/SW Radio, Dan C for winning the Power Vivid® BR40 LED Light Bulb (Cool White) and Dennis Whitehead for winning the GeoBulb®-II LED Light Bulb True Color.

Congratulations to Saturday’s winner Sam Stewart for winning the CCRadio-EP AM/FM Radio w/ Lighted Needle & Dial, B Anurag for winning the GeoBulb®-II LED Light Bulb (Warm White) and Anna G for winning the GeoBulb®-II LED Light Bulb True Color.

Congratulations to Sunday’s winner Julie Mendelsohn for winning the Senta-40 Wooden Headphones w/ Carry Case & Detachable Fabric Cord, Fred for winning the GeoBulb® Under Cabinet Light Bar II (Cool White) and Tom Blackwell for winning the GeoBulb®-II LED Light Bulb True Color.

Today’s Blog Topic is: What did you do over the weekend?

Today’s giveaways are the Senta Ally Bluetooth® Stereo Speaker w/ FM, the Power Vivid® BR20 LED Light Bulb (Cool White) and the GeoBulb®-II LED Light Bulb True Color. To participate all you have to do is leave a comment on today’s blog post. We will select three comments in a random drawing and post the winners Tuesday morning. Good luck!

Senta Ally Bluetooth­™ Speaker & Power Vivid BR20 LED Light Bulb

Senta Ally Bluetooth­™ Speaker & Power Vivid BR20 LED Light Bulb

 

C. Crane’s 30 Year Anniversary- 30 Days of Giveaways, Day 25!

Congratulations to yesterday’s winner Bob Confer for winning the CC Solar Observer AM/FM/Weather Windup Emergency Radio, Matthew Phillips for winning the Power Vivid® A15 LED Bulb (Warm White) and Matt for winning the GeoBulb®-II LED Light Bulb True Color.

Today’s Blog Topic is: What is your favorite movie?

Today’s giveaways are the CC SW Pocket AM/FM/SW Radio, the Power Vivid® BR40 LED Light Bulb (Cool White) and the GeoBulb®-II LED Light Bulb True Color. To participate all you have to do is leave a comment on today’s blog post. We will select three comments in a random drawing and post the winners Monday morning. Thank you for your participation!

CC SW Pocket AM/FM/SW Pocket Radio & Power Vivid® BR40 LED Light Bulb in Cool White

CC SW Pocket AM/FM/SW Pocket Radio & Power Vivid® BR40 LED Light Bulb in Cool White

C. Crane’s 30 Year Anniversary- 30 Days of Giveaways, Day 24!

Congratulations to yesterday’s winners Chris Anderson for winning the SoftSpeaker™-2 Pillow Speaker with Volume Control, Mark A. for winning the Power Vivid® BR20 LED Light Bulb (Cool White) and Suman for winning the GeoBulb®-II LED Light Bulb True Color.

Today’s Blog Topic is: What is your weather like currently? Are you in need of your NOAA Weather or Weather Alert Radio?

Today’s giveaways are the CC Solar Observer AM/FM/Weather Windup Emergency Radio, the Power Vivid® A15 LED Bulb (Warm White) and the GeoBulb®-II LED Light Bulb True Color. To participate all you have to do is leave a comment on today’s blog post. We will select three comments in a random drawing and post the winners Friday morning. Good luck!

CC Solar Observer AM/FM/Weather Windup Emergency Radio & Power Vivid® A15 LED Bulb

CC Solar Observer AM/FM/Weather Windup Emergency Radio & Power Vivid® A15 LED Bulb

C. Crane’s 30 Year Anniversary- 30 Days of Giveaways, Day 23!

Thank you all for the comments, they are very entertaining!

Congratulations to yesterday ‘s winners Carey Gilpin for winning the CCRadio-SW AM/FM Shortwave Radio, L. W. for winning the GeoBulb®-3 LED Light Bulb (Warm White) and Greg Becher for winning the GeoBulb®-II LED Light Bulb True Color.

Today’s Blog Topic is: What’s for dinner tonight?

Today’s giveaways are the SoftSpeaker™-2 Pillow Speaker with Volume Control, the Power Vivid® BR20 LED Light Bulb (Cool White) and the GeoBulb®-II LED Light Bulb True Color. To participate all you have to do is leave a comment on today’s blog post. We will select two comments in a random drawing and post the winners Thursday morning. Yum, Yum!

SoftSpeaker™-2 Pillow Speaker with Volume Control & Power Vivid® BR20 LED Light Bulb (Cool White)

SoftSpeaker™-2 Pillow Speaker with Volume Control & Power Vivid® BR20 LED Light Bulb (Cool White)

 

C. Crane’s 30 Year Anniversary- 30 Days of Giveaways, Day 22!

Congratulations to yesterday’s winners Keena Reed for winning the CC Gozo AM/FM Radio with Hi-Fidelity Audio, Robert Jackson for winning the GeoBulb®-II LED Light Bulb (Warm White) and J. Warren for winning the GeoBulb®-II LED Light Bulb True Color.

Today’s Blog Topic is: In honor of National Punctuation Day, what is your favorite punctuation mark?

Today’s giveaways are the CCRadio-SW AM/FM Shortwave Radio, the GeoBulb®-3 LED Light Bulb (Warm White) and the GeoBulb®-II LED Light Bulb True Color. To participate all you have to do is leave a comment or punctuation mark on today’s blog post. We will select two comments in a random drawing and post the winners Wednesday morning. Good luck!

CCRadio-SW AM/FM Shortwave Radio & GeoBulb®-3 LED Light Bulb (Warm White)

CCRadio-SW AM/FM Shortwave Radio & GeoBulb®-3 LED Light Bulb (Warm White)

C. Crane’s 30 Year Anniversary- 30 Days of Giveaways, Day 20!

Today’s Blog Topic is: What is your favorite holiday and why?

Today’s giveaways are the CC SW Pocket AM/FM/SW Radio, the Sun’s Dusk LED Accent Light Bulb and the GeoBulb®-II LED Light Bulb True Color. To participate all you have to do is leave a comment on today’s blog post. We will select three comments in a random drawing and post the winners Monday morning. Good luck!

  CC SW Pocket AM/FM/SW Radio &  Sun's Dusk LED Accent Light Bulb


CC SW Pocket AM/FM/SW Radio &
Sun’s Dusk LED Accent Light Bulb

 

C. Crane’s 30 Year Anniversary- 30 Days of Giveaways, Day 19!

Today’s Blog Topic is: What is one thing on your bucket list?

Today’s giveaways are the Senta Ally Bluetooth® Stereo Speaker w/ FM, the Power Vivid® A15 LED Bulb (Cool White)15 LED Bulb and the GeoBulb®-II LED Light Bulb True Color. To participate all you have to do is leave a comment on today’s blog post. We will select three comments in a random drawing and post the winners Monday morning. Thanks for participating!

Power Vivid® A15 LED Bulb (Cool White) & Senta Ally Bluetooth® Stereo Speaker w/ FM

Power Vivid® A15 LED Bulb (Cool White) & Senta Ally Bluetooth® Stereo Speaker w/ FM