What make a great radio station? A great station becomes the fabric of a community over time. Great stations mean more to their listeners than 99% of all websites because they have heart and real people behind them. They serve and entertain their listeners. Bob Crane and Jessica Crotty visited WCCO in Minneapolis MN recently and were thrilled to get to see one of the greats.
There are respected news websites that we want to see every day but there is not the direct connection you can have with a great radio station. Great stations can be 50,000 watts and cover several states or they can be a small local station making sure the local news and events are reported. Either way, they serve a community of listeners, connecting people in a unique way.
The question that visiting WCCO brought up, since WCCO is a CBS owned station – what impact will CBS selling their radio division have on these great stations? CBS Radio is the second largest radio chain. They reach an estimated 70 million listeners nationwide each week. 117 stations in 26 markets. What is really interesting about this potential sale – is CBS radio isn’t deep in debt. In fact, their radio segment has a profit margin somewhere around 35% according to Forbes. We are hoping that these changes will help bring back more local and regional talent.
We are inclined to agree with Joan Warner, of Commercial Radio Australia “Radio will live on playing to our strengths – free to air, live, local, 24/7, sports, news, information, community – creating a real connection and engagement with the audience.”
Did you know CBS is considering this? What are your thoughts on this? And what is your favorite great radio station?