World Radio Day – Radio is You!

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Celebrated February 13th just in time for Valentine’s Day World Radio Day! The theme this year is “Radio is You”.

This couldn’t sum up our founder’s belief about radio any better. Radio is you! Bob and Sue Crane, founders of C. Crane, continue to be avid radio listeners.  The main reason they love to listen is because radio can be a very personal medium.  Even though it reaches the widest audience of any medium in the world, there is an individual connection to it that is unavailable elsewhere.

This synopsis from UNESCO in regard to their theme this year for World Radio Day really says it all:

Radio is still the most dynamic, reactive and engaging medium there is, adapting to 21st century changes and offering new ways to interact and participate. Where social media and audience fragmentation can put us in media bubbles of like-minded people, radio is uniquely positioned to bring communities together and foster positive dialogue for change. By listening to its audiences and responding to their needs, radio provides the diversity of views and voices needed to address the challenges we all face. Radio informs us and transforms us, through entertainment, information and audience participation.  Having a radio means you are never alone – you always have a friend in radio.  

C. Crane is proud to be a friend to many in radio from customers to stations to hosts and shows! We hope you celebrate World Radio Day, and if not, don’t worry about it – it’s never too late to celebrate radio (we do it here every day!).

Tell us how radio is personal to you in the comments section and be entered to win the CC Pocket Radio! Please one entry per person. Drawing will be held 3/10/2017.

Congratulations to Lee Horner, winner of the CC Pocket Radio. Thank you all for participating!

The Evolving Role of Radio in Elections

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Can you separate radio from other media in the role it has played in elections?

Before radio or television were available, the only way for voters to see or hear a political candidate was if a special train tour happened to stop in their hometown.  The candidates would give short speeches from the back of the train, but only those within the sound of their voice were reached.  The invention of radio broadcasting enabled political candidates to be heard by millions.

Prior to the advent of internet and television, radio was crucial in the outcome of elections.  The Monitoring Times published an article in July of 1992 called “The 1924 Radio Election” by Don Moore which asserts that radio changed politics permanently.

Broadcaster and historian Gleason Archer wrote “The effect of the election on radio was more important than the effect of radio on the election results!” Radio was, however, credited with focusing people on the election and bringing out a huge number of voters.

Some people think that the days of radio are over, and consider it old fashioned compared to TV, the internet, and social media. However, research indicates that radio is still a highly trusted medium for political information that reaches the diverse landscape of American voters.  So regardless of where you fall on the political spectrum, radio can play an important role for everyone.

Questions for you:  Do you believe radio is a more trusted source for information when compared to TV, the internet, newspaper and magazine and if so why? Does any form of media actually change the outcome of an election?

Post your answers in the comments and enter to win CC Pocket Radio  – Drawing will take place Tuesday June 28th. Limit one entry per person.

For full radio coverage on the 2016 elections – visit the links below

http://elections.npr.org/

http://www.uspresidentialelectionnews.com/2016-presidential-primary-schedule-calendar/

http://www.foxnews.com/politics/elections/2016/presidential-elections-events-calendar

http://www.uspresidentialelectionnews.com/2016-party-conventions/