Public Radio Is Important

pmdmc2017C. Crane recently exhibited at the Public Media Conference 2017 in beautiful San Francisco #PMDMC17 (Public Media Development and Marketing Conference). We previously exhibited in 2013. Once again we were blown away at the awareness these stations have in relation to their listeners. It’s much different than we see and experience in other environments where there seems to be more disconnect between the station and the listener. We believe it’s because these stations exist because of their member base. No members supporting the station equals no station or a “lesser” station.

What is Public Broadcasting and why should I listen?

America’s unique public broadcasting system is a collaboration of 1,300 local non-commercial radio and television stations that meet the standards of and are supported by the Corporation for Public Broadcasting. They work with each other and with hundreds of national and local producers and community partners to ensure that Americans have universal access to high-quality non-commercial programming….

https://current.org/about-public-media/why-public-media/

https://www.metamorafilms.org/2016/08/10/why-public-media-broadcasting-is-still-important-in-our-world/

We speak with people every day who couldn’t imagine a day without their local public radio station. The variety of programming includes NPR, BBC, classical music and often local on-air talent (which you all know is hard to come by in these days of mega consolidation, syndication and automation).

You might wonder how C. Crane fits into Public Radio since we’re normally an advertiser and well….there isn’t really advertising on Public Radio. We fit in, in a few different ways.

  1. We build radios that help the listeners get the signal. Often these stations are in rural areas or have fringe area listeners who struggle to receive the signal – our radios are high quality and help them pull in the weak signal and sound great too!
  2. If the station’s power is too low (or maybe it’s HD so the coverage radius is small and limited to their vehicle or an app) – we offer our internet radio which in many cases is the perfect solution. If the stream isn’t already available, we are usually able to have it added within a short period of time.
  3. Our radios make great membership premiums. The most popular is the CC Solar Observer.
  4. In the event our products don’t make sense for a premium, we also have a radio for resale program. We offer this to both public and private stations where they can offer our radios direct to their listeners.
  5. This year there was also a lot of interest in our new CC Buds Pro – Earbuds for Voice. A LOT of people listen using earbuds daily and finding a good pair, where you can hear the voice at a reasonable price is hard to do. We see earbuds in our futures 🙂

We met the most amazing,  down to earth, community minded and radio loving individuals at PMDMC and were so honored to be a part of this event. Stay tuned for some really great blog posts based on some of the people we met and stories we heard at the show!

Do you listen to Public Broadcasting? Share your favorite Public Broadcast show/station(s) in the comments below to be entered to win the NEW CC Buds Pro! Drawing will be held July 31st. Please only one entry per person.

Congratulations to Mer on your win of the CC Buds Pro! Thank you all for participating.

Earth Day 2017

Earthday2017

Since the first Earth Day on April 22, 1970, millions of people continue to bring awareness and solutions to local and global environmental concerns. This year there is a March for Science and teach ins regarding current issues facing our environment.

Radio stations across the nation are playing a role, gathering communities for common causes and helping spread the word. It’s fascinating to see the variety of topics that are covered: trail creation and maintenance, clean water, community clean ups and restoration projects, gardening and invasive plant education, alternative energy and endangered species awareness.

Here’s just a few events (there are literally thousands and it seems almost every city has some opportunity to volunteer).

http://sunradio.com/2017/03/26/earth-day-2017/
http://www.espn1320.net/events/cspf-earth-day-2017
http://nwpr.org/post/earth-day-northwest
http://www.radiowoodstock.com/amp-events/earth-day-volunteering-celebration/

How do you plan to participate in Earth Day? Does your community have an event? Enter you answer in the comments below and be entered to win the CC Solar Observer AM, FM, Weather Wind Up and Solar Powered Radio. Drawing will be held April 25th. Please only one entry per person.