If there is one thing we know about radio, it’s that “It’s personal”. You might already know this or you might be wondering – how can radio that is broadcast to millions of people all day through hundreds of different stations and different shows be personal?
From the selection process of picking the right radio to how and where that radio is used, and what is actually listened to – for each person this process is unique and personal. The radio becomes a companion. In some cases, the voice of camaraderie sharing similar views or vision. In other cases, presenting new compelling ideas that push the listener outside of their previously held beliefs. It can be a teacher. Teaching about gardening, cars or how to get your money or your relationships right. It can join you in the spirit of the game with your fellow fans, like you’re there at the game seeing that pitch or re-living that amazing catch. It’s a place you can belong. Radio is always happy to have you and that makes it very personal.
In an emergency, it can keep you safe. In an election year, it can help you make a decision on how to cast your vote. When you’re traveling it can help you become a part of your destination. When your eyes aren’t working so well, or your health has deteriorated and limited your activity, radio is a friend you can count on to be there day and night. We can listen to the same show and come away with different pieces of information that have an impact on our life. These are just some of the ways it’s personal.
Please share in the comments why radio is personal to you.