Public Radio Is Important

pmdmc2017C. Crane recently exhibited at the Public Media Conference 2017 in beautiful San Francisco #PMDMC17 (Public Media Development and Marketing Conference). We previously exhibited in 2013. Once again we were blown away at the awareness these stations have in relation to their listeners. It’s much different than we see and experience in other environments where there seems to be more disconnect between the station and the listener. We believe it’s because these stations exist because of their member base. No members supporting the station equals no station or a “lesser” station.

What is Public Broadcasting and why should I listen?

America’s unique public broadcasting system is a collaboration of 1,300 local non-commercial radio and television stations that meet the standards of and are supported by the Corporation for Public Broadcasting. They work with each other and with hundreds of national and local producers and community partners to ensure that Americans have universal access to high-quality non-commercial programming….

https://current.org/about-public-media/why-public-media/

https://www.metamorafilms.org/2016/08/10/why-public-media-broadcasting-is-still-important-in-our-world/

We speak with people every day who couldn’t imagine a day without their local public radio station. The variety of programming includes NPR, BBC, classical music and often local on-air talent (which you all know is hard to come by in these days of mega consolidation, syndication and automation).

You might wonder how C. Crane fits into Public Radio since we’re normally an advertiser and well….there isn’t really advertising on Public Radio. We fit in, in a few different ways.

  1. We build radios that help the listeners get the signal. Often these stations are in rural areas or have fringe area listeners who struggle to receive the signal – our radios are high quality and help them pull in the weak signal and sound great too!
  2. If the station’s power is too low (or maybe it’s HD so the coverage radius is small and limited to their vehicle or an app) – we offer our internet radio which in many cases is the perfect solution. If the stream isn’t already available, we are usually able to have it added within a short period of time.
  3. Our radios make great membership premiums. The most popular is the CC Solar Observer.
  4. In the event our products don’t make sense for a premium, we also have a radio for resale program. We offer this to both public and private stations where they can offer our radios direct to their listeners.
  5. This year there was also a lot of interest in our new CC Buds Pro – Earbuds for Voice. A LOT of people listen using earbuds daily and finding a good pair, where you can hear the voice at a reasonable price is hard to do. We see earbuds in our futures 🙂

We met the most amazing,  down to earth, community minded and radio loving individuals at PMDMC and were so honored to be a part of this event. Stay tuned for some really great blog posts based on some of the people we met and stories we heard at the show!

Do you listen to Public Broadcasting? Share your favorite Public Broadcast show/station(s) in the comments below to be entered to win the NEW CC Buds Pro! Drawing will be held July 31st. Please only one entry per person.

Congratulations to Mer on your win of the CC Buds Pro! Thank you all for participating.

Happy Thanksgiving

happythanksgiving2016

Last year C. Crane joined many other retailers in starting a new tradition and being closed on the Friday after Thanksgiving so we can all do whatever it is that we love most.

Whether you plan to sit on the couch, go out and brave the crowds shopping, visit with family, join REI’s movement and #optoutside or you want to join our #radiorevolution C. Crane wishes you and yours the very best Thanksgiving holiday yet!

Earworms – The Science Behind Songs Stuck in Your Head

earwormpiechartRegardless of who you are or what you do, it happens to everyone at some point in life: earworms.  Not to be confused with that pesky larva that destroys corn and tomatoes, an earworm is defined by Wikipedia as “a catchy piece of music that continually repeats through a person’s mind after it is no longer playing”.  This annoying condition is formally referred to by experts as involuntary musical imagery (IMI), and a great deal of research has been done on this particular phenomenon.  This is no surprise since earworms are experienced by about 90% of us at least once a week, according to the Earworm Project conducted by the University of London.  Though most of us regard earworms as merely irritating, research indicates that 15% of people consider them so disturbing that they disrupt thought patterns and interfere with their lives.  This is a more serious condition known as intrusive musical imagery (IMI).

While it is still not understood exactly why we get them, analysis reveals that the type of song and your situation definitely influence the probability of catching an earworm.  In a Discover Magazine article, Professor James Kellaris, also known as “Dr. Earworm”, asserts that we are more susceptible if we are stressed, tired, or exposed to music repeatedly or for long periods of time.  And catchy songs with an upbeat melody or repetitive lyrics are more likely to get stuck in our heads than music without such patterns.  Which explains why so many of us are significantly distracted by the innocent verses of Disney’s “It’s A Small World”, doesn’t it?  Oops, sorry about that.

So what can you do to unstick that bothersome song?  Suggestions made by HowStuffWorks in “Getting Rid of Earworms” include some of the following:

  • Sing another song, or play another melody on an instrument.
  • Switch to an activity that keeps you busy.
  • Listen to the song all the way through (this works for some people).
  • Turn on the radio to get your brain tuned in to another song (or news program).

Here is where C. Crane can help you cure the dreaded earworm syndrome.  We have great radios for audio and reception, and have a number of options depending on your priorities.  Keep one of them handy for the next time you get that annoying commercial stuck in your head.

Enter to win in the comments on this blog by answering this question:

Tell us the most irritating or unusual earworm that ever got stuck in your head.

Win the CC Pocket Portable AM FM and Weather Radio. Drawing will be held August 31st. Only one entry per person.

Congratulations Emily Taylor! Thank you All for participating!