Unless you would rather hear more about the elections – Let’s talk baseball!!!

There’s nothing like playoff baseball. It has all of the makings of a good drama, the happiness, the love, the heartbreak, the meltdowns, the fights and the rivalries. We have some die hard baseball fans hear at C. Crane, since we’re in Northern California, we have a lot of Giants lovers (who were elated when they got the Wildcard and then heartbroken when they didn’t make it out of the division series playoffs) but we also have a few folks who root for the A’s, the Dodgers and the Cubbies.

Baseball and radio have a long history and some of the best voices in radio (in our humble opinions) are sportscasters. Just listen to Jon Miller from the San Francisco Giants call the game, or recently retired Vin Scully who had called the games since 1950. We get comments from customers regularly who buy one of our radios so they can get their favorite baseball game or take it to the games with them so they can listen to the play by play.

When sitting in on a conference about Sports Talk Radio, we learned that in order to be successful in a popular sports market like Boston, Chicago, New York, San Francisco or Los Angeles, sports radio hosts had to be some of the most knowledgeable and well-studied hosts in the market. Where else would radio show callers expect the host to know everything about a pitcher from 50 years ago, even if the host is only 40? That host has to know who the pitcher was, if they won any awards, how they compare to the current pitcher, if there were any scandals, etc. And that’s just one position! They need to know the history of the franchise and the management and the owners. You’ve heard a great host. It wouldn’t do and the market wouldn’t accept someone who had no idea about those kinds of details. The panelists at this conference brought up how difficult it is for an outsider or someone who didn’t grow up in the area to come in and be successful because they have to learn so much vs. someone who grew up going to the games and listened on the radio and is really passionate about their team and their city.

Sports Talk is one of the few areas where radio has seen growth and we believe a big part of that is the local talent. It can’t be syndicated (at least not widely) because it’s specific to the market. Most people in New York DO NOT want to hear about the Dodgers and people in Los Angeles really, really don’t want to hear about the Giants. We think maybe regular radio would do well to take a page out of Sports Talk’s programming book and look for and develop strong local talent with content that’s specific to their market. From what we’ve seen, the most successful stations do this.

We would love to know if you listen to baseball on the radio and who’s your favorite team?

Play Ball!

Play Ball!

Monday was opening day of Major League Baseball season. For those of you who are serious baseball fans, we know you’ve been waiting since the end of last season for this day. Facebook is being lit up with longstanding personal rivalries between friends. Families have once again divided into their respective baseball camps with t-shirts and gear.

C. Crane always receives calls at this time of year for people trying to get the right radio to listen to the games. They want to make sure they don’t miss a game. Locally, the majority of fans fall into two camps. We have die-hard San Francisco Giants fans or Oakland Athletics fans. Mix that in with the LA Dodgers fans and it’s quite a group. There are many calls from people who are getting a pocket radio to take to a game so they can hear the radio play by play.

With all of the technology available, radio still has a place. From what we hear, it’s because of the local talent and on-air personalities. That’s not to mention the well-known “voices” that call the game. One of the program managers explained it to me like this. If you’re in Boston, are a Red Sox fan and you call into the sports show to compare today’s pitcher to a pitcher from 30 years ago, it doesn’t work to have a guy who used to be a broadcaster in San Francisco and is a Giants fan. The caller wants to talk to a guy who was at the game, or whose dad was at the game where there is a direct connection.

We know you love these guys so tell us – who is your favorite baseball broadcaster or your favorite team?


Baseball has begun!

Baseball has begun!