Evolution of the CCRadio- Survival of the Fittest

selectatenna

Select-A-Tenna – AM Antenna

C. Crane started in 1983 selling AM antennas. After starting to gain momentum selling mostly antennas and radio accessories, we received our first real technological challenge when customers starting asking for recommendations on the best radio. It was pretty easy to select the Sangean 803A as the first radio we offered to our customers. Tuning was precise and voice audio was sharper and more legible than most other radios on the market. With the Select-A-Tenna that we sold, it turned into one of the best radios made for reception. It was a little complex to use as a regular daily radio but it met many customer’s needs. We also carried the GE Super Radio which was much easier to use but lacked some of the functionality customer’s wanted and supply was erratic. It seemed that there wasn’t a good blend of features, performance and ease of use.

In the background we went about acquiring and testing just about every popular radio made at the time. It turns out that most radios are tuned for music and FM. There are many that have too much bass or filtering which distorts the human voice for talk radio and even voices found in music tracks. It turned out nobody was making a radio that made voices sound realistic and very few had good reception. If they did, they were so complicated that you needed a PhD just to turn it on or they were so expensive you needed a small loan to pay for it. It took 10 years to convince a manufacturer to help us make the radio we knew our customers needed and wanted. Something that had some of the most desired functionality (memory presets, clock, alarm), audio tuned for voice, excellent reception and wasn’t too difficult to use.

ccradio2eWe started the CCRadio by selecting a speaker and an amplifier designed to react well with voice frequencies. Trying to make a sensitive radio that picked up weak stations was the real challenge. The new solid state chips generated their own static noise that masked the weak signal so that is all you heard. It took months to reduce the noise and make the radio quiet so a weak station was above the noise level. The original CCRadio was introduced in July of 1998 and we haven’t looked back. Grandma Faye gave the best compliment; “you can hear the voices with this radio”. It’s gone through a few different iterations based on customer feedback and changes in technology but the idea behind it remains and it continues to be one of the most popular radios we offer. Models based on our design are still popular worldwide. It took several more years but we eventually invented and received a patent for the Twin Coil Ferrite AM antenna. This allowed us to exceed the reception of our original AM antenna and radio.

Our line of CC Radios has expanded to include different types and styles but the focus on reception and audio remains. C. Crane has talked first hand with over one million radio listeners concerned with improving their reception. There is a considerable group of listeners who enjoy or by circumstance choose to use radio as their primary source of news and entertainment.

In honor of our anniversary month, 18 years of CCRadios, you can enter to win, tell us your if you own any of the CCRadio line and which one, how long and your favorite thing to listen to on it in comments on this blog and win the CCRadio of your choice. Drawing will be held July 31st. Only one entry per person.

Congratulations winner SoCalPal! Thank you for participating!

Let’s Celebrate World Radio!

World Radio Day is held annually on February 13th. What a great concept! C. Crane loves radio and since this happens to correspond with Valentine’s Day, we can’t think of any better way to celebrate our first love!

2016’s World Radio Day theme is “Radio in Times of Emergency and Disaster”. C. Crane definitely understands the power of radio especially in times of emergency and disaster. This is why so many of our radios have the weather band and several have the weather alert option. Various models of emergency radios have been part of the C. Crane product line since 1998. The first rendition was the Baygen Freeplay Radio.

The world's first clockwork radio. It has three bands (MW, SW and FM) and needs no batteries, the power source being an internal spring-driven generator powered by hand. The brainchild of Trevor Baylis, the inventor of the Baylis generator, the radio was developed with funding from the British Overseas Development Administration. It was primarily aimed at people in developing countries where affordable energy sources are scarce or non-existent. Winding the handle for twenty-five seconds gives over 30 minutes listening time.This radio was one of the very first wind up radios on the market with satisfactory reception and audio. The timing of the product release coincided with some of the worst storms the US had seen in years.  Y2K was also on the horizon and people felt  they could not be too prepared for what might be in store.  At the same time, LED bulbs made their debut, which we added to the Baygen Freeplay Radio.  Their long battery life and LED bulbs that didn’t burn out or break made these flashlights a must have.

We’ve come a long way since those days and so have our radios. Emergency readiness and products that support disaster preparedness still hold a special place with C. Crane and so many of our customers. During hurricane Sandy several customers let us know how important their radios were in giving them a sense of security.  Since many cars were washed away or under water, and power was out for several days,  their C. Crane radio was the only way these storm victims could charge cell phones or get any information. With storms hitting all over the country, please take the time to check your radios and flashlights and make sure your emergency plans and kits are up to date.

While we love the idea of setting aside a special day to acknowledge World Radio Day, here at C. Crane every day is a radio day and we know for many of you that’s the case as well. Cheers to celebrating World Radio Day with you in spirit while tuning in to listen to this great medium called radio!

To read some of our previous blog posts on emergency preparedness https://news.ccrane.com/?s=emergency

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