Can you separate radio from other media in the role it has played in elections?
Before radio or television were available, the only way for voters to see or hear a political candidate was if a special train tour happened to stop in their hometown. The candidates would give short speeches from the back of the train, but only those within the sound of their voice were reached. The invention of radio broadcasting enabled political candidates to be heard by millions.
Prior to the advent of internet and television, radio was crucial in the outcome of elections. The Monitoring Times published an article in July of 1992 called “The 1924 Radio Election” by Don Moore which asserts that radio changed politics permanently.
Broadcaster and historian Gleason Archer wrote “The effect of the election on radio was more important than the effect of radio on the election results!” Radio was, however, credited with focusing people on the election and bringing out a huge number of voters.
Some people think that the days of radio are over, and consider it old fashioned compared to TV, the internet, and social media. However, research indicates that radio is still a highly trusted medium for political information that reaches the diverse landscape of American voters. So regardless of where you fall on the political spectrum, radio can play an important role for everyone.
Questions for you: Do you believe radio is a more trusted source for information when compared to TV, the internet, newspaper and magazine and if so why? Does any form of media actually change the outcome of an election?
Post your answers in the comments and enter to win CC Pocket Radio – Drawing will take place Tuesday June 28th. Limit one entry per person.
For full radio coverage on the 2016 elections – visit the links below